
Book · In Writing
Value-Centric Thinking
A Framework for Careers, Startups, Life & Intelligence
in the Age of AI
Dr. Arman Nassirtoussi
I'm InterestedContents
Draft Table of Contents
Part I
Seeing the World Through Value
- 1The Game of Life
- 2What Is Value?
- 3Value Is Perceived
- 4The Problem Is the Starting Point
- 5Defining the Problem
- 6Seeing What Others Do Not See
- 7Differentiated Perspective
- 8From Problem to Value
- 9Value Creation Is Unlimited
- 10The Flow of Value
Part II
Understanding, Intelligence, and Energy
- 11What Is Understanding?
- 12External Knowledge and Internal Understanding
- 13Ratio Cognoscendi: How We Come to Know
- 14The Work of Internalization
- 15Practice, Experience, and Embodied Understanding
- 16What Is Intelligence?
- 17Value-Centric Intelligence
- 18The Direction of Intelligence
- 19Energy, Entropy, and Order
- 20What Is Energy?
- 21Information, Uncertainty, and Understanding
- 22From Energy to Value
- 23Beauty, Simplicity, and Kindness
- 24Meaning as Value in a Direction
Part III
The Human Agent
- 25The Human Being as an Improvement Agent
- 26Agency and Freedom
- 27Attention Is Energy
- 28Time Management vs. Energy Management
- 29The Power of Perspective
- 30The Power of Definition
- 31The Power of Leverage
- 32Philosophical Leverage
- 33Strategy and the Direction of Energy
- 34The Decision That Changes the Trajectory
- 35Purpose, Motivation, and Self-Actualization
- 36Choosing What to Care About
- 37Optimism, Happiness, and the Choice of Attention
Part IV
Creating Value in the World
- 38The Value Creation Process
- 39Perceive → Understand → Articulate → Create
- 40Articulating the Problem
- 41Articulating the Value
- 42Customer-Centric Thinking
- 43Problem-Centric Thinking
- 44From Customer Need to Value Proposition
- 45The Market as a Level of Problem Awareness
- 46Solutions, Alternatives, and Competition
- 47Differentiation: Not Different for the Sake of Different
- 48Raising the Bar
- 49Value Creation and Value Capture
- 50The Journey of Value: Creation, Capture, Transfer, Storage, and Redistribution
Part V
The Mechanics of Business
- 51Why Every Business Is the Same
- 52Small Business, Startup, Entrepreneur: Beyond the Labels
- 53The Mechanics of a Sustainable Business
- 54The First Principles of Scale
- 55The Beachhead: Start Somewhere Real
- 56Traction Before Abstraction
- 57Margins, Economics, and the Flow of Value
- 58Offers and the Economics of “Yes”
- 59Leverage: Doing More With Less
- 60Distribution as Leverage
- 61Technology, Capital, People, and Organizational Leverage
- 62Learning the Problem Space
- 63Going Upmarket, Downmarket, Upstream, Downstream
- 64Adjacent Markets and the Expansion of Value
- 65When Scale Creates Complexity
- 66Building a Business That Can Sustain Itself
Part VI
Careers as Value Creation
- 67A Career Is a Value Proposition
- 68What Value Do You Create?
- 69Your Differentiated Perspective
- 70Choosing a Problem Space
- 71Developing Rare Understanding
- 72Becoming an Improvement Agent
- 73Skills, Experience, Reputation, and Trust
- 74Career Leverage
- 75Creating Optionality
- 76When to Specialize and When to Expand
- 77Work That Matters
- 78Finding Your Angle
Part VII
Startups as Organized Intelligence
- 79Why Startups Exist
- 80Problem Sensitivity
- 81Finding the Corner Where You Can Win
- 82Problem–Solution Fit
- 83Product–Market Fit as Mutual Value
- 84Understanding the Customer Better
- 85Building, Learning, and Navigating
- 86The Economics of Growth
- 87Scaling Value, Not Just Revenue
- 88Innovation as Recombination and Improvement
- 89When to Stay and When to Navigate
- 90From Beachhead to System
Part VIII
Intelligence in the Age of AI
- 91What AI Changes
- 92The Abundance of External Intelligence
- 93What AI Can Know and What Humans Must Understand
- 94Context Awareness
- 95The Human Advantage: Perspective, Judgment, and Meaning
- 96AI as Leverage
- 97AI and the Compression of Learning
- 98The New Economics of Knowledge Work
- 99What Happens When Intelligence Becomes Cheap?
- 100The Value of Human Direction
- 101From Knowledge Worker to Value-Oriented Agent
- 102Living and Working With Artificial Intelligence
Part IX
The Larger System
- 103Money as a Store of Value
- 104Money as Stored Energy
- 105The Battery: Storing and Releasing Energy
- 106Value as a Flow
- 107Power as the Ability to Channel Energy
- 108The Will to Power and the Pursuit of Value
- 109Information, Markets, and Civilization
- 110From Hunter-Gatherers to Farmers to Information
- 111The Individual and the Systems Around Them
- 112How Value Systems Shape Society
- 113Cooperation, Competition, and the Creation of Order
- 114Entropy and the Living System
- 115Can We Choose How We Channel Energy?
- 116Compassion, Sustainability, and Long-Term Intelligence
Part X
Living Value-Centrically
- 117What Is a Good Life?
- 118Meaning, Purpose, and Direction
- 119Beauty as Harmony
- 120Intelligence Is Simple, Beautiful, and Kind
- 121Doing More or Being More?
- 122The Value of Silence
- 123The Value of Action
- 124Choosing Your Problems
- 125Choosing Your Direction
- 126Choosing What to Build
- 127Choosing What to Leave Behind
- 128The Continuous Practice of Understanding
Closing
Epilogue
- 129Think Better. Create Value. Live Fully.
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